Archive for the 'At the Trough' Category

What would public relations be without a free feed? This is the segment which confirms there is no such thing as a free lunch. Panellists eat the lunch, listen to the spiel, give you their take. Find out what they heard over the clatter of the cutlery.

War - what is it good for? Good diversion, for one

Monday, July 24th, 2006

 How is a yoof-full PR hack to keep his key messages in line when out there and online there’s so much anarchy? We put Catters on the couch, in lieu of his entire self-obsessed and crazy-straight generation, and ask, just how can a modern communicator get “cut through” on his self-promotion with so many other […]

Corporate entertainment - the rules

Friday, March 3rd, 2006

I’m writing a story on the rules of corporate entertainment - what makes good entertainment and how to head off disasters… and I’m looking for your input.
Have you had a big disaster, or attended one? Has someone gotten really pissed when they were meant to be hosting their big five clients? Do you mind if […]

At the Trough

Tuesday, February 28th, 2006

Pottered off to the Australian-British Chamber of Commerce to hear the new UK High Commissioner HE the Hon Helen Liddel.
The former Blair Cabinet Minister gave an excellent speech, peppering it with a few jokes which because of her Scottish accent were all the more funnier.
Nuclear energy of course was on the agenda. The UK a […]